The FRACTICAL Process
See how we work together with you to solve your marketing challenges with our 3 Step Strategy.
ASSESS
We start with a WIN / GAPS / LOSS audit of your current marketing goals, tactics, and metrics to determine short term, mid term, and long term strategy adjustments.
IMPLEMENT
We put a 90 day alignment plan into action, and get some fix your most pressing challenges. Typically, this involves improving core marketing systems, and shoring your marketing vendor deliverables.
Then, we queue up Quarterly action plans, and get all the stakeholders moving in the right direction.
Measure & Adjust
We like to give "Metrics the Mic" and let the data speak for itself. We'll rigorously monitor core mareting KPIs, and help the team understand how to make adjustments to reach the goals.
This stage involves tweaking marketing campaigns, increasing knowledge on the team, enhancing systems for efficiency, and holding everyone accountable.