We start with a WIN / GAPS / LOSS audit of your current marketing goals, tactics, and metrics to determine short term, mid term, and long term strategy adjustments.

We put a 90 day alignment plan into action, and get some fix your most pressing challenges. Typically, this involves improving core marketing systems, and shoring your marketing vendor deliverables.

Then, we queue up Quarterly action plans, and get all the stakeholders moving in the right direction.

We like to give "Metrics the Mic" and let the data speak for itself. We'll rigorously monitor core mareting KPIs, and help the team understand how to make adjustments to reach the goals.

This stage involves tweaking marketing campaigns, increasing knowledge on the team, enhancing systems for efficiency, and holding everyone accountable.