Does we need a FRACTIONAL CMO?
What can you expect from having a part time CMO on your team?
Every company is unique, but you can expect the marketing building blocks below to be skillfully leveraged to craft a custom strategy related to your specific marketing challenges.
Less time equals more focus…
Leadership Initiatives
- Experienced Strategic Insight
- Creative Thought Leadership
- C-Suite Ideation + Advisement
- People + Vendor Management
- Crisis Management Marketing
Positioning Initiatives
- Unlock Audience & Persona Potential
- Overcome Messaging Gaps
- Reframe Customer Journey
Lead Gen Initiatives
- Implement Lead Gen Best Practices
- Garnish Authority In Marketplace
- Enhance Value Added Content
- Create Community Among Buyers
Product Initiatives
- Enhance Product Packaging / Messaging
- Extend The Product Ladder
- Experiment With Product Pricing
Metrics Initiatives
- Create / Refine KPI Dashboard
- Pair Analytics With Action
- Define Goals & Accountability
People Initiatives
- fRefine Roles & Responsibilities
- Align Sales & Marketing Teams
- Evaluate Team Capabilities
- Align People To Strategy
Technology Initiatives
- Refine Workflows
- Automate Processes
- Expand MarTech Stack