Hire a fractional cmo

Fractional CMO Services

Chief marketing officer candidates

Get the marketing help you need for your manufacturing business from a Fractional CMO.

I help manufacturing and industrial automation companies create and execute a winning marketing strategy that drives new leads, and increases revenue.

Hey, I’m Paul – the marketing leader you’ve been missing.

It’s frustrating to have big goals, only to get bogged down by ineffective marketing, or to feel that marketing is eating up too much of your time.

I’d love to leverage my 20 years of experience to solve your marketing problems, with a specialization in the industrial automation, and manufacturing fields.

Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit!

Top Reasons Manufacturing Companies Should Hire A Fractional CMO

Indicator #1: Lack of Delegation

Are you are running your marketing team instead of being the CEO, or COO? What opportunities is that costing you?

Indicator #2: Lack of Strategy

Are you spinning your wheels (and your budget) just trying things you hope will work? Do you wish you had someone guiding the team on what to do and WHY?

Indicator #3: Lack Of Quality Leads

Are your sales reps frustrated by the quality of leads, or is it taking too long for sales to follow up with new leads provided by marketing efforts?

Indicator #4: Lack Of Actionable Data

Are you tracking the right marketing metrics / KPIs that help you make marketing decisions? Do you see correlations of the numbers that help you project growth?

How does a Fractional CMO help manufacturing and industrial automation companies?

Leadership

Paul will leverage his 20+ years of marketing leadership, and function as a part-time marketing executive who leads your marketing team and is responsible for all of your marketing outcomes.

Strategy

An experienced Fractional CMO, Paul will find out what your goals are, what has (or hasn’t) worked so far, and create a comprehensive marketing plan to achieve those goals.

Systems

A Fractional CMO also puts in the systems, tools, and processes to make your marketing department a reliable asset to your company.

People

Along the way, I will make sure your in-house team is performing optimally, focusing on the most important KPIs, and clear about their responsibilities.

I’d love to help your
industrial automation
company build a profitable
marketing department.

How does a Fractional CMO help Manufacturing, and Industrial Automation businesses? 

Leadership

Paul will leverage his 20+ years of marketing leadership, and function as a part-time marketing executive who leads your marketing team and is responsible for all of your marketing outcomes.

Strategy

As an experienced Fractional CMO, Paul will find out what your goals are, what has (or hasn’t) worked so far, and create a comprehensive marketing plan to achieve those goals.

Systems

Just like your business needs other systems, I’ll put in the systems, tools, and processes to make your marketing department a reliable asset
to your company.

People

Along the way, I will make sure your in-house team is performing optimally, focusing on the most important KPIs, and clear about their responsibilities.

Finding a Chief Marketing Officer doesn’t have to be a time consuming and costly process. 

If you need a Fractional CMO that specializes in manufacturing, industrial automation, warehousing, robotics, and related disciplines, you’re in the right place.

Luckily, you can hire a fractional CMO in the next 7 days with a proven track record of delivering marketing results.

Finding a Chief Marketing Officer doesn’t have to be a time consuming and costly process. 

If you need a Fractional CMO that specializes in manufacturing, industrial automation, warehousing, robotics, and related disciplines, you’re in the right place.

Luckily, you can hire a fractional CMO in the next 7 days with a proven track record of delivering marketing results.

WILL FRACTIONAL CMO SERVICES HELP MY  COMPANY?

Yes!

 

I’ll use my 20+ year marketing expertise to craft a revenue driving strategy and execution plan that best solves your specific marketing challenges.

Below is a quick summary of key initiatives clients get from me as I work alongside your marketing team.

Leadership Initiatives

  • Experienced Strategic Insight
  • Creative Thought Leadership
  • C-Suite Ideation + Advisement
  • People + Vendor Management
  • Crisis Management Marketing

Positioning Initiatives

  • Unlock Audience & Persona Potential
  • Overcome Messaging Gaps
  • Reframe Customer Journey

Lead Gen Initiatives

  • Implement Lead Gen Best Practices
  • Garnish Authority In Marketplace
  • Enhance Value Added Content
  • Create Community Among Buyers

Product Initiatives

  • Enhance Product Packaging / Messaging
  • Extend The Product Ladder
  • Product Pricing Analysis

Metrics Initiatives

  • Create / Refine KPI Dashboard
  • Pair Analytics With Action
  • Define Goals & Accountability

People Initiatives

  • fRefine Roles & Responsibilities
  • Align Sales & Marketing Teams
  • Evaluate Team Capabilities
  • Align People To Strategy

Technology Initiatives

  • Refine Workflows
  • Automate Processes
  • Expand MarTech Stack

A Few Ways We Can Work Together:

Half Day Consult

In this half day session, we'll dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals.

  • 4-hour Marketing Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy.
  • Includes immediate marketing punch list, with concrete action items.
  • Wins/Gaps/Losses assessments
  • Marketing campaigns for next 1-6 months.

Good fit if:

  • You need fresh eyes on your marketing strategy with a concrete plan for the next few months.
  • You’d like to get a preview of how a Fractional CMO can accelerate your business.

Advisory CMO

Get expert marketing advise monthly to reach your company's goals, and keep your marketing department on track:

  • Sprint planning calls led twice month.
  • Unlimited email correspondence.
  • Grow long term with the least financial risk.
  • Access to our marketing campaign standard operating procedures (SOPs)
  • 6-month minimum commitment.

Good fit if:

  • You aren't ready for a full time CMO, but you do need someone to create the strategy, ensure its execution, and provide marketing guidance.

Engaged CMO

Like having an extra executive-level employee by your side. Get 10 hours/week from a seasoned expert inside your organization to lead, strategize and oversee the following major marketing initiatives and outcomes:

  • Translate the CEO / Board’s vision into a marketing strategy.
  • Define key marketing talent needed to reach goals.
  • Assist HR in finding and managing marketing talent to implement strategy.
  • Report weekly to CEO / Board on most important KPIs.
  • Innovate ways to reach marketing and sales goals despite roadblocks.
  • Minimum 3 month commitment.

Good fit if:

  • You don’t need a full time hire, but you do need someone to create the strategy and ensure its execution.

Half Day Consult

In this half day session, we’ll dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals.

  • 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Includes  7 day Prep Period via email correspondence.
  • Includes immediate marketing punch list
  • Wins/Gaps/Losses assessments
  • Marketing campaigns for next 1-6 months.

Good fit if:

  • Revenue is $1M annually.
  • You have a marketing team in place but need a fresh strategy.
  • You’d like to get a preview of the Functional Marketing® Framework before hiring a Fractional CMO.

Starts at $5000

Advisory CMO

After a half day consult OR after a 90 day sprint at the Engaged level, I can continue advising your team and keep your marketing department on track:

  • Sprint planning calls led twice month.
  • Unlimited email correspondence.
  • Grow long term with the least financial risk.
  • Access to our marketing campaign standard operating procedures (SOPs)
  • 6-month minimum commitment.

Good fit if:

  • Revenue is at least $1M annually.
  • You don’t need a full time hire, but you do need someone to create the strategy and ensure its execution.

Starts at $3000/mo

Engaged CMO

About 10 hours/week inside your organization to lead, strategize and oversee the following major marketing initiatives and outcomes:

  • Translate the CEO / Board’s vision into marketing campaigns and objectives.
  • Define the key marketing talent needed to reach goals.
  • Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy.
  • Report weekly to CEO / Board on KPIs mutually defined as important.
  • Continually innovate ways to reach marketing and sales goals despite roadblocks.
  • Minimum 3 month commitment.

Good fit if:

  • Revenue is at least $2M annually.
  • You don’t need a full time hire, but you do need someone to create the strategy and ensure its execution.

Starts at $6000/mo

$5000 Flat Fee

Starts at $4K/mo

Starts at $10K/mo

But, have you gotten results? Yes!

Revenue Generated

Leads Generated

Client Data Managed

FRACTIONAL CMO STRATEGY

Download this example Marketing Strategy to see a quick glimpse of a  Fractional CMO approach.

Get The Marketing Expertise You
Need to Grow Your Business.

Delegate your marketing outcomes to an expert, so you can take your time back, and get a greater return on your marketing efforts.
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